Mi-Life Shop Branding
Identity design and roll-out for Mi-Life, a sneaker and apparel store in Fremantle, Western Australia.
A strong logotype was created as the foundation of the stores identity. It's simplicity allows the 'Tread' symbol and supporting graphics to be flexible in their application. Supporting graphics were created from a selection of found imagery and my own illustrations to create a world of familiarities. These images were printed large scale, cut-out and glued to the back wall of the shop to form a floor-to-ceiling collage, which is also used on business cards, stickers and other in-store applications.
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